If you’re not personally on TikTok…what are you doing with all that free time? I don’t know about you, but I will be the first to admit that I could spend hours on that app. It somehow sucks me in and time seems to stand still. Also, have you heard…

It’s often quoted that the definition of insanity is doing the same thing over and over again and expecting different results. Insanity is exactly the right word for posting on social media without the use of analytics. If you own a business, work as a social media manager, or have…

Nowadays, it seems like everyone and their mother are claiming to be influencers. With a society obsessed with social media and becoming famous, it makes sense why so many people want that coveted influencer title. …

As social media managers, we’re expected to do just about everything. Our roles can be seen as a combination of a graphic designer, community manager, social analyst, paid social manager… The list truly goes on and on. We are kind of like superheroes (cue Iron Man), but even so, all…

PMS 172 and PMS 287. The two greatest Pantone colors in all of college football history. University of Florida orange and blue. The Pantone Matching System is a universal language of color used by graphic designers, artists, football teams, and more all across the world. Having a universal color system…

Think back to the last time you went to the grocery store hungry and without a list. It probably ended with you spending way more money than you wanted to and leaving with a cart filled with snacks you didn’t need. Without a list, shopping trips can go haywire. The…

Social media has impacted our society in both positive and negative ways. We have generations who have grown up without social media and were introduced to it well into their lifetimes. On the other hand, we have generations who grew up with the internet, social media, and digital communication that…